Wolf Toss

When I started working on Wolftoss, Zipline Games had just released version 1.0 for android and iOS. For the subsequent three releases, I directed the production of a new in-app store, the addition of new social marketing channels, and a comprehensive rebalance of the game.   The in-app store and the dozens of items we built for it dramatically increased revenues.  Deeper integration of Facebook, Twitter, and our proprietary messaging and gifting cloud services helped us to get to know and reward our customers.  It also allowed them to reach out to one another.  To improve player retention and usability, I directed targeted edits to the tutorial sequence and the levels immediately following it.  The adjustments to the tutorial increased successful completions by 27%, and edits to following levels doubled their respective completion rates.

Credit: Producer
Platform: iOS, Android

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